Major brands understand that to close the sale. They need more than a picture and a description. They understand that to sell a lifestyle, and they must offer more and better content to their customers. Jason Simon is an expert in cryptocurrency and eCommerce, and shares creative content ideas to help business owners attract new customers through eCommerce.
Create native how-to content. A blog that showcases different products and shows their real-world applications. This will allow consumers to see the potential uses of the product and give credibility to its purpose. This is a great way to integrate substance into the shopping experience.
Another popular way to show how customers who purchased products are using them is to include user posts on the product page. Simon says that Instagram is one of the most reliable and easy ways to get information from customers. “Everyone loves to show off recent purchases, and Instagram’s tag capability will enable you to track your products in the real world,” he explains. “You can integrate Instagram and Facebook tags to your website with many applications available today. Use these tools to show off your products.”
Another popular way to showcase products in action is to create user-made videos. Make a YouTube channel and share it with customers. This is a great way for clients to showcase their products and draw attention to them. Potential customers can see the products again in action. Customers can be rewarded with discounts and other promotions to encourage them to submit videos for publication. It is easy to integrate into any eCommerce content strategy.
A great way to make your products page more useful, especially for technology-related topics, is to include buying guides. Simon adds, “Let your customers peruse a tutorial on tech before you try to convince them to buy. A buying guide can be used to educate customers and includes calls to action strategically placed to close the deal.”
It is sometimes more difficult to buy certain products online than in a brick-and-mortar store. It is important, for example, to ensure that the shirt you are looking at online fits properly. This will help avoid having to return the product. It is becoming easier for shoppers to check if the item they are considering buying will fit. They offer video demos and incorporate a “changing room” app like Fits.me and Fitiquette into their portal.
Video demo models allow customers to view the item being worn by a model. The latest technology allows the consumer to design a virtual mannequin by using his or her dimensions. The shopper can virtually see the product as it would appear. Some reports claim that eCommerce websites that include the changing room app are reporting that no items have been returned.
A little creativity and humor can really increase the buyer’s enthusiasm and drive to buy. Simon adds, “There’s nothing wrong in injecting humor into the product description depending on which products are being sold.” Humor can be a great way for visitors to return to your site and always know they will find something unique.
Every sales and marketing strategy must be reviewed and adjusted regularly to ensure it works properly. These tips can help increase traffic and, ultimately, sales. However, each company must evaluate which of these strategies are most beneficial for their business.