Brands historically spoke and the public listened. There was no real conversation; only two well-defined roles were played, one being the company and the other being the audience. Jason Simon, an expert in eCommerce and digital growth, talks about how businesses can grow organically by using social media in order to gain market share.
There has been a significant change in everything with the arrival of the Internet and social media. Today, brands and users can communicate and converse with each other, without time and space restrictions.
Moreover, companies now have at their disposal a wide array of resources that allow them to evaluate in detail the quality of the interactions and communications they initiate and send in order to enhance their relationship with their users, attract more and more customers, and turn many of them into brand advocates by evaluating the quality of each interaction initiated and communication sent.
When it comes to social media, there is no doubt that information is power. Everything can be analyzed, measured, and acted upon accordingly, as everything can be measured, analyzed, and acted upon accordingly. Besides their use in the social sphere, networks are also used by companies to reach out directly to their customers.
Explains Simon, “The two most popular activities on the Internet are browsing social media and watching videos, based on research by Smart Insights. There is a reality that has become increasingly apparent to the majority of individuals in the world: businesses need to have a social media presence if they want to survive in this day and age. More than one-third of the world’s population uses networks regularly.”
Simon stresses the need to have a content strategy for brands. “You have to know which attributes you need to see most frequently and when,” he says. As a result, it is recommended that you list all your products or services, important dates for your business, important dates for the industry, and relevant events for your business. In light of this, you can begin to think about how to organize your communication within a network based on this perspective.
When you’re just getting started, you’re going to have to start looking for people to follow you. If you’re just getting started, you’re going to have to start looking for people to follow you on the networks that best fit the audience you want to reach and also taking into account the popularity of each one.
If you have your contact base following you on social networking sites, or if you search for people who have an interest in your brand or industry, you can also interact with them so that they are interested in your brand and wish to follow you in order to hear about your business. It is possible to ask your contact base to follow you on social media sites or you can search for people who have an interest in your brand.
Although videos and images are some of the most effective resources nowadays, it is also possible to create thoughtful and detailed posts that work well for a wide range of audiences, as they are also effective. Another practice that has also given good results is to start communicating with a question that makes the reader reflect. Think about those posts you find yourself clicking on the link to see how they continue.
Detecting what your audience likes and how it likes to consume that content will gradually make it possible to put together an online strategy that is based on what your audience likes and how you can present it in creative ways so as to make it more impactful.
The audience would be interested in learning about you, but it’s not always good to just talk about yourself, so be sure to share your own and other content. It is important that you share third-party content so that you can establish your place in the industry and prove to your audience that there are other entities who also stand up for the principles of your brand.
There are also other social media activities that entrepreneurs can take advantage of by following companies in the same field. If you are interested in finding people and organizations that are related to your product and industry, follow hashtags, interact with them, and share links of interest; you can follow them through a hashtag.
It is very important to review your audience’s activity schedules so that your posts are made at the right time. On Facebook and Instagram, you can view your profile stats to see what your audience is doing.
You don’t have to be a part of all the networks you choose, but you should think about strategies based on the networks that will be of interest to your audience. You don’t need to be in all of them, but you do have to prioritize your efforts.
Make sure you analyze the actions you take and how each post impacts your audience to determine what kind of content they enjoy and how to present it so you can boost your results.
It is important to remind your audience of the fact that you are available on social media and they can interact with you there by including your links there to your communications. There is no doubt that it will take time, effort and consistency to achieve this goal, but the benefits will be worth it. In order for your audience to follow you, you must create a source of content that is interesting for them.
Watch Jason Simon’s latest YouTube vlog.