The eCommerce industry is constantly in a state of flux, and those who do not keep up with new trends will quickly fall behind the competition. Emerging trends and changing technologies always shape our sales strategies. Jason Simon, an eCommerce expert, shares the best strategies in the area to put your online business on the path to success.
Omni-channel marketing is a hot topic among digital marketers. It is now absolutely necessary for eCommerce sites to create a unified experience for consumers across different channels and devices.
“As consumer behavior changes, marketers must also change the way they approach their marketing strategies,” explains Simon. “Instead of thinking of mobile device users, desktop users, and tablet users as separate personas, it’s time to think of them as one and the same because, in many cases, the same person.”
Before you can implement an Omnichannel Strategy, it is important to understand the differences between a multichannel strategy and one that is omnichannel. Most likely, you already have a multichannel strategy. You probably have a website, blog, social media presence, mobile marketing strategy, and a social media presence. These channels can operate independently, however.
You must ensure that all devices and channels are properly integrated in order to create an omnichannel experience. To achieve this, you must first define your goals and then work closely with every department within your company.
It is difficult to develop an omnichannel strategy. But, the silver lining? Marketers now have many automation platforms that can help you overcome your greatest challenges.
A consistent, unique content strategy is another thing to remember. Content marketers are releasing content randomly, making it harder to achieve the same results with content. However, this does not mean that content marketing should be abandoned.
The expert says that content marketing is still one of the most powerful marketing strategies. “Consumers have grown tired of seeing ads everywhere, so traditional marketing strategies don’t work as well.
Your eCommerce business must do more than just sell your products. They must be provided with something of value.
It is no longer sufficient to just post some mediocre content once a week on your blog and call it good. If you want to be a leader in your field, you must produce quality content on a regular basis.
Understanding your customers is key to this. You can create buyer profiles to get a better understanding of your customers’ problems and help you choose the content that will solve them. You can also look at your competitors’ content to get a better idea of what they are doing.
Last but not least, don’t forget to increase your social sharing. It has been over a decade since Facebook was created and social media as we know is growing rapidly. Your eCommerce brand should not only be present on Facebook but also on other platforms like Snapchat, especially if you have young customers.
But it’s not enough to simply be on these platforms. You should also focus on creating highly shareable content if you expect to get a better return on investment from your campaigns. While shares on social media aren’t always easy to get, they can do more for your business than you think.
“Content that leads to more shares does more than just increase your online awareness,” suggests Simon. “First, it tells you how engaged your audience is, one of the key metrics marketers use to measure the success of their social media campaigns. In addition to this, it helps generate large amounts of traffic and sales to your eCommerce site and increases brand awareness.”